The problem with many sunglasses is eyestrain - too many lenses are made with defects that can impair the wearers vision, and result in headaches and strain.
Ours are different, undergoing the strictest of tests before fitting.
The team philosophy behind Bird sunglasses is all about enjoying life - exploring nature, spending time with people, building connections, and doing good. But here’s how it started…
It was after a month’s road trip across the USA with wife Sarah that spelled the end for multiple pairs of tacky, plastic sunglasses.
Ed did what so many successful entrepreneurs do: he scratched his own itch. He wanted longer-lasting, and more sustainable sunglasses.
Ed spent a year researching and contacting manufacturers, and brought his family in to help with branding. With help from the FabLab Devon, he set about turning the idea for plant-based sunglasses into a reality. The first prototypes took nearly another year to get right.
Ed had been searching for an idea which would allow him to combine a few of his different drives. Purposeful business, creativity, and social impact. Bird is that idea.
